PEG’S Group empowers and educates people affected by a cancer diagnosis. We embrace a belief of maintaining hope, preserving health and sustaining a self-defined standard of quality of life. By providing one-to-one supportive guidance and customized information and resources, we assist clients in becoming skilled self-advocates. These skills enable clients to be better healthcare consumers, discover areas where they can harness control, navigate their way through the unpredictable labyrinth of a life-threatening disease, and prioritize their time and activities according to their individual wishes.

            We are not affiliated with any governmental institution, medical organization or insurance group. Our independent non-affiliated status enables us to operate without constraints and to provide the quality and frequency of services that we believe consumers want and deserve.

Why We’re Qualified to Assist You:

All Cancer Navigation Consultants™ hired by PEG'S Group

• are licensed in the State of New York under their particular discipline
• have completed several years of professional healthcare experience working with individuals with life threatening diagnoses and have a particular expertise in cancer
• are trained and experienced in the practices of interdisciplinary collaboration, the holistic approach toward complete patient care and adopting a framework of patient driven care

In keeping with our philosophy and values, all CNC™ employed by PEG'S Group are held accountable for adhering to the Clinical Social Work Federation’s Code of Ethics.  Two of the core principals of this code are

• a commitment to the dignity, well being and self determination of the individual 
• a primary obligation of maintaining the privacy of clients and confidentiality of any materials related to the services provided

In addition, the CNC™ at PEG'S Group are

• dedicated, compassionate professionals with a strong desire to work with people affected by cancer
• highly skilled in communicating effectively with patients, families, and healthcare providers
• experienced in addressing the emotional, psychological, cultural, spiritual and social concerns of individuals and families living with cancer
• extremely knowledgeable about the systems, language and protocols within the healthcare community
• resourceful and proficient in obtaining relevant community resources

The Story of PEG’S Group

• Graduated magna cum laude from New York University with a BA in Liberal Arts.
• Holds a Masters Degree (MSW) from New York University’s School of Social Work.
• Is a Licensed Clinical Social Worker (LCSW) in the state of New York.
• Had a successful private practice for several years as a psychotherapist in Manhattan, which she now maintains at her office in Brooklyn.
• Is a member of the National Association of Social Workers (NASW), the Association of Oncology Social Workers (AOSW), the Association for Death and Education Counseling (ADEC) and a Founding Member of the Social Work in Hospice and Palliative Care Network (SWHPN).

            Throughout my career, while providing the varied professional services required, I had the great fortune to work with many highly skilled and compassionate clinicians. Unfortunately, I also witnessed countless cases of individuals who were tormented by the unpredictable and confusing journey that one is forced into when given a life threatening diagnosis. These professional experiences provided me with a wealth of information as well as an in-depth exposure to the multi-dimensional facets of cancer and its effect on everyone involved.


            My personal life has also added to my education about this disease. I have lost two sisters to cancer, Judi and Peggy.  Both of their diagnoses were discovered at a late stage and both of them died when they were in their 40's. When Peggy was diagnosed in 2003, my professional education and experience enabled me to support her in a unique way.  Aside from being a sister and friend, I was able to function as a knowledgeable advocate, a health care surrogate and an informed caregiver.  It was my experience with Peggy in the dual role of family member/health care professional which convinced me that a distinct personal service needed to be created to help people just like my sisters - individuals whose entire lives get transformed by that devastating diagnosis.  In gathering information about the diverse and crucial needs of people with cancer, the most prominent ones that surfaced were education and guidance. My sister Peg's legacy eventually defined the parameters of my endeavor–

P-ersonal, E-ducation, G-uidance and S-upport – "PEG'S Group."

            The concept of organizing a group of dedicated knowledgeable consultants to assist individuals with cancer was initially inspired by the loss of my incredible sister Peggy and my inspirational sister Judi. However, it was my education and expansive professional experience that consistently demonstrated to me that there are vital needs within the cancer community that the current state of our health care system is unable to meet. Creating PEG’S Group is both a personal and professional endeavor to meet those needs through our customized professional services.

PEG'S Group is a legacy to Peggy (Seng) O'Donnell and Judi (Seng) Smith,
along with the millions of people who have to face the uncertainty that a cancer diagnosis imposes on one's mortality.